Episode 4

Lucy Werner on how to promote your book

Published on: 8th February, 2023

Lucy Werner is a PR expert and founder of The Wern, an agency specialising in PR and branding for creative small businesses. Lucy is not only an expert at book PR but also a published author herself and in this episode Lucy shares what she has learned about book PR and marketing from both sides.

From building your authority and your brand before you publish, to promoting a book that already exists in the world, Lucy is a goldmine of information on how best to spread the word and get people buying your books.

Her infectious enthusiasm and fun approach to an area that many writers find daunting, will have you dipping your toes in the PR waters.

Links

Hype Yourself: A no-nonsense PR toolkit for small businesses - Lucy Werner

Brand Yourself - A non-nonsense brand toolkit for small businesses - Lucy Werner and Hadrian Chatelet

The Wern Agency

Lucy Werner on Instagram @lucywernerpr


Penny on instagram @pennywincer

Penny's weekly writing newsletter - pennywincerwrites.com

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About the Podcast

Not Too Busy To Write
Writing amongst life's many other demands
Penny Wincer is not too busy to write. Except of course, sometimes she is too busy to write as much as she would like. Join Penny as she has conversations with other writers about writing, publishing and creativity whilst juggling all the demands on them such as motherhood, caring and other paid work.

Penny Wincer is the author of Tender (Hodder, June 2020), a mother of two, a non-fiction writing coach and an Australian and long-term resident of London. She’s currently writing her second narrative non-fiction book, Home Matters (July 2024) and working on her first novel.

About your host

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Penny Wincer

Penny Wincer is the author of Tender: The Imperfect Art of Caring (Hodder, June 2020) and is a single parent to two kids, one of whom is disabled. She is also a non-fiction book coach and an Australian and long-term resident of London. She’s currently writing her second non-fiction book and working her first novel.